Studio FIZY Projects



Print + Packaging

Vinyl, CD, Cassette packaging 
Client: Various2020-2024 Selected vinyl, CD and cassette packaging for various clients.

Creative DirectionTypographyPackagingMusic



Mushroom 50 LiveClient: Mushroom Group2023
Australian music company Mushroom celebrated their 50th anniversary with a concert at Rod Laver Arena, Melbourne, featuring performances from a star-studded line-up that included Kylie Minogue, Jimmy Barnes, Paul Kelly and Skyhooks.

We created a fresh, revitalized visual identity for the event inspired by Mushroom’s past and present roster and the uplifting spirit of the event itself. The key motif features a dynamic 3D render of the logo against an energetic textural gradient, boasting an impactful and vibrant colour palette. 

CREDITS
Made at: Mushroom Creative House
3D render: Rici Alexander
Photography: Zennieshia Butts, Tim Lambert

IdentityTypographyDigitalPrintCampaign Events + Festivals



EGO: The Michael Gudinski Story
Client: Mushroom Studios2023
‘Ego: The Michael Gudinski Story’ is a documentary about Michael Gudinski, the founder of Mushroom Records, who defied convention and revolutionized the Australian music industry.

We set out to create a poster that showcased Michael’s playful, charismatic larger-than-life personality. This creative direction was used across all promotional material, including the titles for the trailer and the film itself.

CREDITS
Made at: Mushroom Creative House

IdentityTypographyDigital Print CampaignFilm  



Glass Animals
Client: Polydor Records, September Management2019-2023
Glass Animals have garnered a dedicated fan base and critical acclaim for their innovative music and captivating live performances, cementing their status as one of the leading indie bands of the modern era.

FIZY created an extensive array of emotive visuals for the band’s third album ‘Dreamland,’ that became synonymous with the album’s themes of nostalgia, identity, and self-discovery. Utilizing dreamy aesthetics and vibrant colour schemes, the visuals seen internationally were heavily influenced by popular culture and the media of the 1990s and early 2000s. 

Creative DirectionTypographyPrint + PackagingMerchandiseMusic 



Penrite Racing 2024 SeasonClient: Penrite Racing2024
Penrite Racing is an Australian motorsport team competing in the Supercars Championship, the premier touring car racing series in Australia. 

Drawing inspiration from the history of motorsports, FIZY crafted a unique visual direction that brought energy and individuality to an otherwise conventional landscape. This creative direction was weaved across Penrite Racing’s entire season campaign in 2024, including extensive on-site signage, advertisements, promotional brochures and social media.

CampaignPrintDigitalCommercial




Holly Humberstone
Client: Polydor Records (Universal Music Group), Deep End Management2021-2023
Holly Humberstone is a British singer-songwriter known for her emotive lyrics and atmospheric indie-pop sound. 

FIZY created artwork for Humberstone’s live visuals and limited edition flexi disc vinyl that reflects Holly’s music which often explores themes of introspection, vulnerability, and personal experiences. This resonates with audiences for its raw honesty and authenticity. 

Creative DirectionTypographyPackagingMusic



Movember event ‘Movement For Change’ 
Client: lululemon2023
Graphic design, digital design and signage created for a lululemon promotional event in collaboration with Movember at Collingwood Yards, Melbourne.  

CREDITS
Concept and Creative Direction: Mushroom Creative House and lululemon
Photography: Tim Lambert 

CampaignPrintCommercial




Honda SUV Lifestyle Event
Client: Honda2024
A mix of elements and branded touchpoints, cohesively placed throughout the event space. Event held at Jackalope, Mornington Peninsula. 

CREDITS
Concept and Creative Direction: Mushroom Creative House
Photography: Ashlea Caygill

CampaignPrintCommercial

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