Mushroom 50 LiveClient: Mushroom Group2023
Australian music company Mushroom celebrated their 50th anniversary with a concert at Rod Laver Arena, Melbourne, featuring performances from a star-studded line-up that included Kylie Minogue, Jimmy Barnes, Paul Kelly and Skyhooks.
We created a fresh, revitalized visual identity for the event inspired by Mushroom’s past and present roster and the uplifting spirit of the event itself. The key motif features a dynamic 3D render of the logo against an energetic textural gradient, boasting an impactful and vibrant colour palette.
CREDITS
Made at: Mushroom Creative House
3D render: Rici Alexander
Photography: Zennieshia Butts, Tim Lambert
IdentityTypographyDigitalPrintCampaign Events + Festivals
Ausmusic T-Shirt Day
Client: Support Act2023
Ausmusic T-Shirt Day is an annual event that encourages people to wear t-shirts featuring Australian musicians or bands to show their support for the country's vibrant music scene.
The event not only raises awareness about Australian music but also raises funds for Support Act, a charity that provides assistance to musicians, crew, and other workers in the industry.
In 2023 we rebranded the event, reinvigorating the campaign with a playful and energetic fresh identity. This visual concept became the heart of the campaign, weaving a narrative throughout the nationwide coverage. 2023 became Ausmusic T-Shirt Day’s most successful year yet, raising a record $858,000 for Support Act.
CREDITS
Made at: Mushroom Creative House
IdentityTypographyDigital + Web Design Merchandise CampaignMusic
EGO: The Michael Gudinski Story
Client: Mushroom Studios2023
‘Ego: The Michael Gudinski Story’ is a documentary about Michael Gudinski, the founder of Mushroom Records, who defied convention and revolutionized the Australian music industry.
We set out to create a poster that showcased Michael’s playful, charismatic larger-than-life personality. This creative direction was used across all promotional material, including the titles for the trailer and the film itself.
CREDITS
Made at: Mushroom Creative House
IdentityTypographyDigital Print CampaignFilm
Penrite Racing 2024 SeasonClient: Penrite Racing2024
Penrite Racing is an Australian motorsport team competing in the Supercars Championship, the premier touring car racing series in Australia.
Drawing inspiration from the history of motorsports, FIZY crafted a unique visual direction that brought energy and individuality to an otherwise conventional landscape. This creative direction was weaved across Penrite Racing’s entire season campaign in 2024, including extensive on-site signage, advertisements, promotional brochures and social media.
CampaignPrintDigitalCommercial
Movember event ‘Movement For Change’
Client: lululemon2023
Graphic design, digital design and signage created for a lululemon promotional event in collaboration with Movember at Collingwood Yards, Melbourne.
CREDITS
Concept and Creative Direction: Mushroom Creative House and lululemon
Photography: Tim Lambert
CampaignPrintCommercial
Commercial (Selection)
Client: Various2023-2024
A selection of lead gen digital advertisments and promotional social media assets created for Telstra, AAMI and A Day On The Green music festival.
CampaignDigitalCommercial
Honda SUV Lifestyle Event
Client: Honda2024
A mix of elements and branded touchpoints, cohesively placed throughout the event space. Event held at Jackalope, Mornington Peninsula.
CREDITS
Concept and Creative Direction: Mushroom Creative House
Photography: Ashlea Caygill
CampaignPrintCommercial