Creative DirectionIdentityMusic
In 2023 we rebranded the event, reinvigorating the campaign with a playful and energetic fresh identity. This visual concept became the heart of the campaign, weaving a narrative throughout the nationwide coverage. 2023 became Ausmusic T-Shirt Day’s most successful year yet, raising a record $858,000 for Support Act.
CREDITS
Made at: Mushroom Creative House
IdentityTypographyDigital + Web DesignCampaignMusic
We set out to create a poster that showcased Michael’s playful, charismatic larger-than-life personality. This creative direction was used across all promotional material, including the titles for the trailer and the film itself.
CREDITS
Made at: Mushroom Creative House
IdentityTypographyCampaignFilm
We created a fresh, revitalized visual identity for the event inspired by Mushroom’s past and present roster and the uplifting spirit of the event itself. The key motif features a dynamic 3D render of the logo against an energetic textural gradient, boasting an impactful and vibrant colour palette.
CREDITS
Made at: Mushroom Creative House
3D render: Rici Alexander
Photography: Zennieshia Butts, Tim Lambert
IdentityTypographyDigitalPrint