Ausmusic T-Shirt Day
Client: Support Act2023
Ausmusic T-Shirt Day is an annual event that encourages people to wear t-shirts featuring Australian musicians or bands to show their support for the country's vibrant music scene.
The event not only raises awareness about Australian music but also raises funds for Support Act, a charity that provides assistance to musicians, crew, and other workers in the industry.
In 2023 we rebranded the event, reinvigorating the campaign with a playful and energetic fresh identity. This visual concept became the heart of the campaign, weaving a narrative throughout the nationwide coverage. 2023 became Ausmusic T-Shirt Day’s most successful year yet, raising a record $858,000 for Support Act.
CREDITS
Made at: Mushroom Creative House
IdentityTypographyDigital + Web Design Merchandise CampaignMusic